Coconut Cartel - 1 Review

These days a handful of coconut water companies are moving away from the classic “heavy” can and tetra pak cartons towards more innovative packaging. I understand; anything that can make your product jump out more to consumers is a plus. Coconut Cartel has taken things too far though. This is not coconut water. This is simply a coconut with the companies name stamped/burnt into the shell.

I feel like someone has played a prank on me. When we were in talks with the company I say the pictures of the coconuts with the company logo on them, but I thought they were just being clever. When a box with three coconuts in it, and nothing else, showed up at my door I just laughed. Sure the liquid in the coconut was great, but this has officially taken the title of the most inconvenient beverage of all time. There's no going to the fridge for a quick hydration. There's a process that goes into opening a coconut, and it's not pretty. I ended up using a drill to put holes in the shell, so I could pour it out. That was after many failed attempts with coconuts in my youth.

I really hope that this whole thing is some long term prank being played on me. I hope one of my friends created this website and then shipped me some coconuts, because the whole thing is laughable and I can't imagine this company being sustainable by any means.