Kra - 3 Reviews

You will not believe the amounts of sports I have just done. I hit all the field goals, shot all the home runs, kicked all the goals, and slammed all the points. I did it all, and boy am I dehydrated now. It's lucky for me I have this bottle of Kra to get me back to normal. It's a slightly salty (in the best way) sports drink with actual juice in it. This is the third flavor of Kra I've tried and I have been on board with all of them. They are tasty and hydrate me when I need them to. You know, like right now after all those sports I just did. I'm exhausted and dripping with sweat. I could literally wring my shirt out and get a substantial amount of fluid from it. This drink that tastes like a salty blueberry apple juice that is slightly watered down with fill me with hydration the way normal sports drinks never could. When that happens I will be ready for more sports! Huh? What do you mean I haven't been playing sports? I mean I'm soaked and tired. Oh, I've just been printing shirts in my basement all day in the extreme heat and humidity, standing next to a 1,100 degree dryer and I'm now delirious? Well, Kra helps with that too then!

Why is it that a combination of salt and lime sounds enticing (and Mexican, but switch out that citrus fruit for another and it sounds off? The thought of it certainly had me putting off drinking this. I knew it wouldn't be horrible, but it just didn't sound like something I wanted. When I finally got around to it I was pleasantly surprised. Sure it doesn't make me think of the millions of tacos I would like to consume, but who is eating tacos while playing sports? Geniuses maybe?

The salt in here is noticeable, but Kra did not go overboard with it. It really just tastes like a more natural lemon sports drink. You score all the points, you make all the goals and then you rehydrate with one of these. You won't be sorry. It's a better version of what you are used to, and what more could you ask for?

Now I'm going to go run a marathon and down a taco at every quarter mile.

In a recent review I spoke of how no sports drink company will be able to overthrow the dynasty of Gatorade. It has become to ingrained in our culture that it's essentially on the same level as Jello, Xerox , or Kleenex. Many have tried to replace it and all have failed. If there were a movie made about the fall of big Gatorade Kra would be our star. Rising from humble beginnings and fighting against all odds to take down the behemoth.
Sadly, at this point this is only fiction, but I feel a change is going to come. My faith comes from the thought that started this product to begin with; “Why do athletes, who are so committed to taking care of their bodies, hydrate with super-sugary, chemical-filled sports drinks?” The truth is that there aren't many readily available options and young athletes are taught to bow down before the G at such an early age that they rarely question it. Kra created an alternative. It is a sports drink made from water, juice, minimal (real) sugar, and sea salt. There is nothing artificial in here, which means there is nothing to feel bad about ingesting. It tastes like a slightly salty juice and that salt goes a long way to not only replenish your body, but to also make the flavor a bit more interesting. It in no way tastes like a ton of salt was dumped in here, it's just around the edges, but it sticks to your lips a little making it intriguing.

This is like a Juicy Juice for adult athletes (sure kids can drink it too). It does it's intended job and does it while tasting great and not being syrupy. Soon people will chant “The king is dead. Long live the king.”