Claire Baie Sparkling Water Strawberry Lemonade

Ladies and Gentlemen, I have a question that I would like to pose to all of you; who are these drinks for? I'm not trying to be a jerk; I just really want to know. Who are all of the people who are buying and consuming flavored sparkling waters that are sweetened with zero calorie sweeteners? I have never witnessed anyone buy anything like this, let alone drink it. There must be market though because there are a decent amount of companies making them, and you can find them all over the place, where they are not covered in decades of dust. In my experience when someone is looking to drink a diet beverage it's usually a Diet Coke. I have seen countless numbers of them being consumed across the country. Never once have a watched anyone drink one of these though. Are Americans ashamed that they enjoy these and they purchase/consume them in secret? Do they hide them in the center of their shopping cart so that they can surround them with other groceries so that their fellow shoppers are none the wiser?

My opinion on it is if you're looking to drink sparkling water and are watching your calories, just grab a seltzer. Of course who is going to listen to me though? Very few people that is who. Would I ever purchase this drink? No, but I am not the intended consumer. I can't get down with the taste of sucralose. This is actually right at the cusp of the proportion of sucralose to the intended flavor of a beverage. While I wouldn't buy this, I will drink it since it was given to me. I don't hate it, but it's certainly not my favorite. It has a decent strawberry taste that fade into a little lemon flavor. Both of which are combating the chemical taste of the sweetener.

I understand this is made for a certain demographic, and it must sell to them. I'm just not sure who they are.