Gatorade Low Calorie Perform 02 Blueberry Pomegranate

I've got to get this off the docket immediately. Blueberries, although blue on the outside, are purple. If I had a handful of blueberries and threw them at Andrew WK's crisp white shirt, not only would I be a jerk, but his shirt would have purple on it, not blue. Why do I bring this up? Well friends, this Gatorade might be the most insincere color of all time. It's toxic blue. It's windshield/windscreen washer blue. To add insult to injury, pomegranates most certainly aren't blue. The color of this drink, to me, is unnecessary and brings me to another point; why do we need to color drinks anyhow? Color doesn't mean flavor. Plus, don't those dyes cost money? Save money and I'll drink clear drinks all day. I don't care about it. I will go as far to say that I don't need purple carrot to color my organic drinks. Let the cards fall as they may. If a drink is off white, I don't care. If a drink is brown, I don't care. I know it's a way to distinguish the different flavors and if I see a red drink, it's probably cherry or strawberry. You feel me, dogg?

Flavor is like any other Gatorade, which is surprising because this is low calories and I can't tell the difference. Kudos for that. I can't say that I taste really any distinguishable blueberry or pomegranate. Maybe, if I'm pushing it and Gatorade comes to my house and puts a gun to my head I would say that I might taste some blueberry. If Gatorade does come to my house, I hope they bring that purple "Rain" flavor because that is delicious.

Gatorade, why don't you come out with a clear line of sports drinks? You could market it like, "These colors don't run, but you do." or "We don't see color, we only see results." or the less popular "These drinks are color blind but they're help you train for the air force."