Halo Blackberry Plum

Did you know that Trent Reznor/Nine Inch Nails are the masterminds behind this beverage? I think it may have been part of the weird Year Zero marketing that was going on. If you're a fan of the band you may know that every release the band puts out gets a Halo number. Halo 1 was the Down In It single. Year Zero was Halo 24. I'm pretty sure this is Halo 24-Pi or something weird like that. Here's some background into that whole thing:. Weird, right?


I don't remember exactly how this drink fit into everything. Maybe it was what was served at the secret shows, and one of the bottles had a USB drive in it with a secret song or something. All I do know is that they were strange and awesome times, which I wish I had been apart of.

This flavored water is infused with trehalose, which comes from the resurrection plant and helps it to regenerate after a century of drought. So there has to be some sort of coded meaning in that. I mean the movie is about some distopian future, and I can only assume that by using trehalose they were hinting that society needed to regenerate into a functioning unit. Oh, and that specific ingredient has shown benefits in the realms of anti inflammatory, anti oxidant, neuro-protectant and reducing cell damage from dehydration.

This tastes like very lightly sweetened, perhaps even lighter flavored water. It's pleasant and completely unobtrusive. It's like when people soak fruit in water to flavor it, instead of adding juice to it. You get hints of the fruit without it being the main player in the game.

Okay, it looks like this product came out after Year Zero, so apparently there is no connection, but according to their website it was developed in 2007, the same year the record came out. Coincidence? I think not!