Izze Sparkling Grapefruit

I was out of regular juice this morning, so I grabbed an Izze to go along with my breakfast. That probably wasn't the wisest decision, but I feel that grapefruit juice should complement a breakfast, sparkling or not. This is one of the less flavorful Izze's I've had. Let me rephrase that, the flavor is there a second, and gone the next. It doesn't leave the aftertaste that you expect with grapefruit. That may be a plus for some people, but I wish the taste would last a little longer.