Purity Organic Superjuice Beet Apple Ginger Lemon

Are you anti Purity Organic? If so then you have voted against good taste. Not in a “Screw good taste let's go have a John Waters marathon” kind of way either. I mean your taste buds have apparently just rotted out of your mouth. Those little guys must have just shriveled up and fallen right off your tongue onto your dirty, upswept floor.

The regular line of Purity Organic juices range from the better side of decent to wonderful. With their new Superjuice line, they have gone above and beyond. It's no secret that juicing is all the rage these days, and most of that attention is spent on cold pressed juices. Purity has taken the ingredients and flavor combos that have come into vogue with cold pressed juices, and made the juice the old fashion way. While a combination of beets, apples, ginger and lemons is nothing shocking these days, a mere five years ago and it would have been turning people's heads. I'm going to tell you, cold pressed or not this juice blows my socks off. It has a nice thicker consistency, and all of the apple pulp hasn't been strained out. That makes me feel like I'm getting more from the juice, like I made it at home.

Oh top of everything else the flavor is dead center perfect. They got the balance right, when these flavors could have easily been falling off the balancing beam. Any one of these flavors could have taken the helm of this drink if the ratios weren't just quite right, but Purity Organic blended them all together perfectly. You can pick out each individual flavor if you think about it, but if you aren't concentrating they are just one exceptional new fruit flavor. Normally I like my ginger to have more of a burn to it, but the fact that it's more reserved in this beverage makes it perfect. I can only hope these start showing up on shelves in Buffalo as soon as possible.