XL Sugar Free

There are many shades in the energy drink spectrum, but no matter how much you nitpick, 90% of them can simply be described as, “Tastes like Red Bull.” This drink specifically tastes like sugar free Red Bull. They even went against the trends and used aspartame as their sweetener, just as the original did.

XL is not in the game to revolutionize anything with their flagship drinks. They seem to be happy to give you what you know at a lower price. That's not a bad place to be. Undercut the competition and watch the sales pour in. I hope it works out for them.