Blu Sugar Free Energy Drink

Matt loves going to dance clubs. He loves dancing so much that he weaseled his way into a job as a bar back at his favorite club in town, Blue Monday. Yes, they are so original that they named themselves after New Order's most well known song. They even host "New Order Mondays". It's pretty absurd if you ask me, but the kids seem to like it.

Another interesting thing about Matt is he's straight edge. He gets made fun of a lot for being around alcohol all day long, but he doesn't care. His love for dancing overrides his distaste for alcoholic drinks. Since he's been working at Blue Monday for so long, they started taking his suggestions for non-alcoholic drinks to stock. The owner was pretty loyal to Red Bull for a while, but when Matt told him there was a line of energy drinks called "Blu", he jumped for joy. Literally, he leapt into the air. I wasn't there, but I know the bartender on at the time and he said it was really weird.

A few weeks later they got their first shipment of Blu energy drinks. It was a huge success. The post-ironic crowd the club drew loved the idea of drinking Blu energy drinks, inside of a club called Blue Monday, while the song "Blue Monday" by New Order was playing. Occasionally they'd also play "Blue (Da Ba Dee)" by Eiffel 65 to mix things up a bit. It was really gross.

Last time I was there was for the opening day of New Order November (don't ask). They were all out of the other flavors of Blu so I tried the sugar free version for the first time. I was expecting it to be gross, but it wasn't that bad at all. It tasted really similar to sugar free Red Bull. I'm glad to see my friend Matt is happy and the club is doing well with their Blu energy drink sales. I just hope someday the owner will realize that irony is dead.