Israel - 4 Reviews

Matt loves going to dance clubs. He loves dancing so much that he weaseled his way into a job as a bar back at his favorite club in town, Blue Monday. Yes, they are so original that they named themselves after New Order's most well known song. They even host "New Order Mondays". It's pretty absurd if you ask me, but the kids seem to like it.

Another interesting thing about Matt is he's straight edge. He gets made fun of a lot for being around alcohol all day long, but he doesn't care. His love for dancing overrides his distaste for alcoholic drinks. Since he's been working at Blue Monday for so long, they started taking his suggestions for non-alcoholic drinks to stock. The owner was pretty loyal to Red Bull for a while, but when Matt told him there was a line of energy drinks called "Blu", he jumped for joy. Literally, he leapt into the air. I wasn't there, but I know the bartender on at the time and he said it was really weird.

A few weeks later they got their first shipment of Blu energy drinks. It was a huge success. The post-ironic crowd the club drew loved the idea of drinking Blu energy drinks, inside of a club called Blue Monday, while the song "Blue Monday" by New Order was playing. Occasionally they'd also play "Blue (Da Ba Dee)" by Eiffel 65 to mix things up a bit. It was really gross.

Last time I was there was for the opening day of New Order November (don't ask). They were all out of the other flavors of Blu so I tried the sugar free version for the first time. I was expecting it to be gross, but it wasn't that bad at all. It tasted really similar to sugar free Red Bull. I'm glad to see my friend Matt is happy and the club is doing well with their Blu energy drink sales. I just hope someday the owner will realize that irony is dead.

There comes a time in a person's life where they taste a drink that really surprises them. Today is one of those days for me. I suspected this was going to taste like generic lemon lime pop with a horrible energy drink after taste. I was wrong on both counts. Sure this is a lemon lime energy drink, but it definitely doesn't taste like your usual 99 cent 2 liter store brand soda. I've never had Sprite sweetened with real sugar, but I'm guessing it would taste something like this. This is really tasty!

What about the horrible energy drink taste that usually comes with most energy drinks. Guess what? There is none! That's right, this is an energy drink that taste like Sprite sweetened with pure cane sugar and that's it. Pretty awesome in my book.

As Jay mentioned in his review of Blu Day, this is also one of the flavors not yet available in the US. Sadly this means I can't read the ingredients and figure out what this delicious energy drink is sweetened with.

I don't know what the difference between Blu and Blu Day is in the energy sense, but I can 100% say that Blu Day may be the best energy drink I have ever tasted.

When the company sent us some samples to review they mentioned that a couple of them were not available in the U.S. I will assume that this is one of them since I cannot translate the label.

Seriously though, it's incredible. It's like Red Bull and an entire field of mixed berries had a baby together and that baby got liquefied and put into this tiny can. It almost tastes diet, but it keeps its flavor so I don't think it actually is. It certainly is the most refreshing energy drink I've ever had.

One of the things I miss in life is Clone High. If you're unfamiliar it was a cartoon on MTV about how the clones of historical figures spent their time in high school. It is a documentary and it was shot in real time.

One of the episodes revolved around an "energy drink" called X-Stream Blue. It was completely hysterical. To quote one of the X-Stream Blue sales reps "It's really just pancake batter mixed with blue paint in a sports bottle…€”Sick! Tight! Cyber! Awesome!"

Luckily this version of Blu does not contain any paint of the color blue or any other hue. At least I think it doesn't. I can't read the ingredients, so I suppose it is completely possible that I am ingesting paint and pancake batter. I don't know how strict other countries versions of the FDA are. I will assume it's okay, as it tastes like melted down candy and passion fruit. You know that normal energy drink flavor, but with decent juice mixed in. It's actually one of the best tasting energy drinks I've ever tried.

Blu: Stick it in your face-hole and slam it!