Celsius Non Carbonated Outrageous Orange

I've had my fair share of these drinks, and this is probably the best tasting of the bunch. It has a generic fake orange flavor to it with a hint of ginger (no burn) that tries to fight the fake sugar taste that lingers at the end. The fact that it is non-carbonated only helps. It goes down smooth, and it serves its function.

For once my issue with a functional beverage isn't with the flavor, it's with the name. I really have no idea why I have never questioned it before, but why is this company called Celsius? What does that have to do with eliminated calories? I mean I get that they are trying to tie it in with burning calories, and flames are hot and Celsius is a unit of measurement for temperature. It just seems like there has to be something more behind it, and I want to know what it is. There's more to this story, and the ex-reporter in me wants to find out what it is. The ex-15-year-old in me couldn't care less and just wants to go and play video games until his friends call. Guess who's going to win out?