Frio Cappuccino Vanilla

Gentlemen we are in a predicament. The entire 90's coffee shop fad is finally collapsing and it is seriously affecting the industry. Sure we still have all of the customers that we got hooked back then, but how are we to hook young kids. The whole attraction to the counter culture has gone out the window. In fact the counter culture has become the main culture. The idea of a man with an orange Mohawk and a boa constrictor around his neck has become commonplace. Coffee shops used to be a mysterious place that was for the artists and the “freaks.” Now they are full of college kids with laptops. The youth doesn't want to be like college kids. That is what is expected of them. They are attracted to the cool and unusual. On top of that it seems that a lot of diner style restaurants are putting a ban on kids just hanging out there. Where are earth are these kids supposed to get hooked on coffee? Our quick fix solution is to create and market drinks that are coffee based, but also that don't exactly taste like coffee. We'll make the labels look attractive and hopefully it will become an item of interest for youngsters. Our research shows that while kids could care less about the word “latte” that “cappuccino” is still alluring to them. It sounds grown up and dangerous. Due to this our first beverage in this line will be a cappuccino. The problem is that kids need to be acclimated to the taste of coffee, so we're going to put a bunch of cream and sugar in it, and to top it off a healthy dollop of vanilla flavoring. The result is closer to a vanilla hot chocolate than coffee, but the kids will associate it with coffee, and the trace amounts of coffee flavor in it will work on their taste buds. Gentlemen, I think we're on to something here and this could save our entire industry for future generations. Now someone get me a cup of black coffee, this is really a drink for kids and people who aren't serious coffee drinkers.