Kill Cliff Cold Brew Coffee Mojo Rising

This drink is an example of the type of coffee I do not like. Even though it is cold brewed and has coconut cream in it, it still tastes bitter and kind of harsh. Sure the cream is smooth, but the coffee taste itself reminds me of garbage, burnt gas station coffee. How can something cold brewed taste burnt? Freezer burn? In addition to that the use of erythritol/stevia as a sweetener leaves another off putting taste in the mix. I really wanted to like this because I've been at least moderately on board with their other products, but this just falls short for me.