Mountain Dew Kickstart Fruit Punch

Did you know that Mountain Dew has a new CEO? That may or may not be shocking to you, but what you will say “wait whhhhhhaaaaa?” to is that fact that the new man in charge is no one other than Motley Crue bass player, Nikki Sixx. In a press release he assured stockholders that his crucial rocking will not interfere with the running of the business. He was quoted as saying, “If I can get our sound guy to teach me how to use Photoshop on the bus, that I can certainly run a multinational company from that very same home on wheels.” This left many people in the business and soda world shaking their heads until Mr. Sixx announced the release of a new line of Mountain Dew drinks called “Kick Start.” The newly appointed head of the company then told the world that the product tag line would be “Kick Start your heart from another overdose.” This left shareholders even more bewildered.

We recently received samples of this new line, and everyone at Mountain Dew can calm themselves down as no such tagline exists anywhere on the packaging. In fact it looks rather tasteful and one would never expect that a person capable of such debauchery had anything to do with its creation. The flavor of the Fruit Punch version isn't all that bad either. Even though it is sweetened primarily by high fructose corn syrup, it's not as think as you would expect, especially for being a fruit punch. It has 5% juice in it, all of which seems to be grape juice for some reason. If I had to break it down for you, which I do, I would say it tastes like someone mixed two parts of mild fruit punch in with one part regular Mountain Dew. It's not mind-blowing, or anything all that new, but it tastes pleasant enough.

It has 92mg of caffeine in it, which is slightly more than regular Mountain Dew and about half of the amount in a comparable sized coffee. I know they are trying to push this as a morning drink, but I really have no interest in drinking anything carbonated within the first couple hours that I'm awake. Mountain Dew obviously is always marketed towards younger folks, but man even in college I wouldn't have drank this until the afternoon. Rumor has it that Mr Sixx has been on a steady diet of nothing and Kick Start for the past month. He has overdosed a half dozen times in that time period.