NOS Active Fruit Punch

"A Drink For The Tired Athlete" might not be the greatest line, Jim. I know we at NOS pride ourselves on cool packaging and potent energy drinks but the term "tired" is kind of insulting, don't you think? Yes, this is our first foray into the world of hydration but this isn't our first tagline and that one isn't going to push a lot of product. Jim, come on. Look, this isn't our finest drink, I know, but we aren't the type of company to phone it in. We can't be lazy, especially since there are other players already in the market. Let's take a look at what we've got here before we move any further.

We've got an energy drink. We've already proven ourselves a big fish in that market. Let's just move on. We've got a hydration drink. Yes, it's like Gatorade and Powerade but we're mixing other stuff in so it's different. Those other guys don't have caffeine in there and we do so we are going to stand out. The fruit punch flavor is really hard, or so I hear from the flavor scientists at the lab. They did an alright job with this. Right when you take a sip you get a good fruit punch flavor. That lasts about a second. What's strange is that when it sits on your tongue for any longer it starts to get more and more stingy. I don't know where that's coming from to be honest. Neither does the lab. You think they would since they carefully added each ingredient.

You know what, Jim? The more I think about it; maybe it's the lab guys that are the issue. It's easy not to release a bad item into the marketplace. You just don't do it. These guys said it was alright and pushed it out and it's not bad but it's got a certain "really diet energy drink" taste to it. It tastes like a really diet version of two otherwise fine things. That diet branch might have just allowed me to go on a purge of my own because I'm about to trim the fat all over this place, Jim. Get out of my office! I've got some firing to do!