Owater Infused Blueberry
When climbing to the peak of some mountain or another there is only one clear choice for hydration and that is Owater. Wait what do you mean that the contents of this bottle would freeze in those temperatures? No one is looking to get their electrolytes and antioxidants from popsicles, while they may be tasty, they wouldn't be refreshing at all, and that is what we want at high altitudes and low temperatures. I suppose one could pour the contents of a bottle of Owater into a container that would keep it from freezing, but then how would that work for promotions? No one would recognize the bottles in the ads. They would just see some guy on a mountain drinking from a canteen. I guess we could slap a sticker onto it, but that doesn't help people recognize the product in the stores. Maybe we should just start packaging it in canteens.
We have a decent product here people. It has a taste that mixes the electrolyte flavor of Gatorade and the actual flavor of Vitamin Water. It really sits right in the middle of those two brands and I truly think there is a big market for it. I mean we use real blueberry flavor, so that puts us ahead of the competition. We just need to think of a better way to promote it. This whole ice mountain climber shtick really isn't going to work out. What do we want our products to end up in a Big Lots or some such store? Of course not, but that is exactly where we're going to end up if we keep with this ad campaign…€¦.ooops.
We have a decent product here people. It has a taste that mixes the electrolyte flavor of Gatorade and the actual flavor of Vitamin Water. It really sits right in the middle of those two brands and I truly think there is a big market for it. I mean we use real blueberry flavor, so that puts us ahead of the competition. We just need to think of a better way to promote it. This whole ice mountain climber shtick really isn't going to work out. What do we want our products to end up in a Big Lots or some such store? Of course not, but that is exactly where we're going to end up if we keep with this ad campaign…€¦.ooops.
- Rating
- Categories
- Water and Sports/Dietary Supplement
- Country
- United States
- Sweetener
- Pure Cane Sugar
- Author
- Jason Draper on 9/3/12, 5:14 PM
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