Pepsi Max

Dude one: "I really want to watch my weight, but I really want a Pepsi (just one Pepsi)."

Dude two: "Why don't you get a bottle of Diet Pepsi? It has zero calories."

Dude one: "No way, then everyone at the gym will know I'm watching my weight and make fun of me."

Dude two: "I heard about this new thing called Pepsi Max. It's just like Diet Pepsi, but it's in a discrete bottle without the dreaded word 'diet' on it."

Dude one: "Whoa! It even has a killer catch phrase on it: 'zero calories, maximum taste' "

Dude two: "Have fun with that, I can't stand the gross aspartame taste in it. I only know about it because I accidentally bought a bottle of it last week. I thought it was regular Pepsi and didn't notice it had zero calories until I got home. I drank it anyways because I didn't want to waste it."